It’s February 1st. February. Yeah, we know, it crept up fast. But we like February. We like it because it’s the month where we pick one of our core year-round brands to highlight for Flagship February, the movement that aims to showcase beers that helped pave the way in this industry.
Before we go any further, what constituents a flagship beer and what the heck is Flagship February anyway.
- A beer that defines a brewery.
- A group led by Toronto based internationally celebrated beer author, Stephen Beaumont, that “Celebrates the beers that got us here”.
- “what sometimes gets lost in the special release noise… are the beers that paved the way for the remarkable global beer market we presently have at our disposal, or in other words, the flagship beers that got us here.”
Back to our post…
In 2019 we chose Canuck Pale Ale. It was a no-brainer. One of the first year-round American style Pale Ales in Ontario, Canuck helped usher in the popular category and racked up some pretty significant awards along the way. Introduced as a seasonal brand in 2010 for the Vancouver Winter Olympics, and made year-round in cans in 2011, Canuck has become a mainstay in fridges of craft beer drinkers across the province and quickly became the identity for a new direction Great Lakes was embarking on in the early 2010’s. It continues to be amongst the top ten in single unit can sales through the LCBO (craft sales).
We worked with bars and restaurants across Ontario to promote, educate and showcase Canuck for Flagship February 2019, while sharing historical information about the brand on various social media channels. It was quite popular, so we decided to join the movement again this year… but with another flagship beer from our diverse portfolio.
Octopus Wants to Fight IPA – this is the popular GLB beer that we’ve chosen to use for Flagship February 2020. Here is what you can expect from us over the next 29 days.
- Stories about the creation of this flagship beer
- Behind the scenes interviews with GLB family members who discuss their own Octopus stories
- A look into how the branding came to be
- The true story behind the name
- Food pairings suggestions
- Highlighting the bars and restaurants that will be showcasing Octopus at their establishments all month long
- Photo contest featuring your favourite 8-legged creature
- $5 pours of Octopus all month long at the brewery retail store taproom
- Taking you on tours into our Brewhouse, showing you the ingredients and people who make it
- OCTO tacos and calamari at The Wavy Wall Craft Kitchen all of February
- And much much more
So, why go with Octopus Wants to Fight IPA? Wasn’t it only recently that we made the best decision ever to keep this beer around full time? Yes, but it has been one of our core beers in the Tank Ten rotating series of IPAs for many years since we first released it back in 2015.
We’ll share some more stories at a later date, but essentially Octopus has had a huge impact on the IPA category in Ontario, ranks in the top 10 at the LCBO, is available in over 300 bars across Ontario and has cemented itself in record time, as a recognized GLB flagship beer – a beer that has introduced many people to our brewery in glorious Etobicoke – a beer that is synonymous with GLB.
There you have it. You’re now armed with info. Tune in all month long for blog posts, social media stories and tidbits, specials at The Wavy Wall Craft Kitchen and be sure to have some delicious Octopus Wants to Fight IPA in your hand as you experience Flagship February with GLB.
Follow along by turning on and following notifications for both #FlagshipFebruaryOCTO and #OctopusWantsToFightIPA.