GLB Welcomes Sean Norris to the Family

34340812-7F24-48D6-88EE-F78A6F81F353Great Lakes Brewery (GLB) is pleased to welcome Sean Norris to our growing sales team as he assumes the role of Territory Account Manager effective immediately. Norris, a veteran in the craft beer industry, will look after on-premise establishments east of University Avenue in Toronto, areas north of the city, and along the eastern region of the GTA.

Norris comes to GLB after serving long stints at Flying Monkeys Craft Brewery and Sawdust City Brewing Co., where he elevated brand awareness through hard work and strong sales techniques, bringing new consumes into the segment. He brings a wealth of craft beer knowledge, enthusiasm, passion and experience to GLB, which perfectly aligns with our sales team.

Norris has also worked in the draught services field helping install draught lines at bars and restaurants around Ontario. This experience provided him with the opportunity to acquaint himself with the inner workings of draught beer systems and operational efficiencies; an asset for assisting licensees in assessing best practices.

Please join us in welcoming Sean Norris to the team with a can or two of #FreshGLB.

Sean can be contacted at or by cell 416.818.6089. You can follow him on Instagram at @Sean_Norris and on Twitter at @EyeconSean

Get to know Mr. Norris a bit better…

Favourite GLB beer
30th Anniversary Bourbon Barrel-Aged Russian Imperial Stout, Audrey Hopburn Belgian IPA and Canuck Pale Ale.

What do you do in your free time
I like to look for more free time. . .Building 100 yr old bicycle frames into new school rat rods.

Best part of working in beer industry
Friendraising. . . Meeting and enjoying like minded people who see a prosperous industry within a failing industry. Sampling the best offerings science has awarded the great brewers of this province.

What do I like most about selling beer
See above. . . Finding a need and filling the void. Determining what someone is looking for without them having to tell me or even knowing it themselves. Assisting and seeing a new or slow establishment grow and become a destination.

Sean’s Bio
Libation liberator with better beer at the best of times. Territory specialist with hundreds of free parking spots all over the city. Iconic road warrior with built in gps. Routing laneways and short cuts throughout the GTA. Always in pursuit of excellence within the five P’s. Placement, Product, Price, Promotion and People. Father of the YEAR! – 16 years running. Purist.  It’s that simple. Born in Toronto before there were cell phones and bags of milk. We did have colour tv even if it only got channels 5, 9 and 11.


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