Pricing Changes Take Effect


“GLB – affordably attainable.”

To Our Valued Customers:

As the dust settles on another year of growth here at Great Lakes Brewery (GLB), we’d like to take this opportunity to thank YOU for your continued support of our fiercely independent craft brewery. Your loyalty and commitment to local craft beer is very much appreciated and our whole family works hard every day to ensure we show our gratitude – with a commitment for providing terrific customer service through strong foundational relationships.

The Ontario craft brewing scene continues to evolve as more and more producers are joining our industry. We carefully monitor this growth and are strategic in our approach as it relates to marketplace decisions. We focus our efforts on growing our footprint here in Ontario as opposed to opening up new distribution channels outside the province; something we take great pride in.

That being said, today (March 2, 2020), GLB will implement a small price increase across some of our core brands. This increase will be the first for GLB since 2015, and 2017 (Canuck).

Understanding the costs associated with running an independent business, this is an increase that we begrudgingly make. As leaders in the Ontario craft brewing industry, GLB continues to respect quality and value, ensuring our brands are consistently spectacular day in and day out, yet affordably attainable.

As you can see below, Canuck Pale Ale is now $2.90 (473ml can), Pompous Ass English Ale is $2.75 and Octopus Wants to Fight IPA is $3.35.

Our promise to you:

  • GLB will continue to push boundaries in innovation (beer, packaging, marketing)
  • GLB will continue offering exciting one-offs, seasonals and experimental creations
  • GLB will continue to provide the same level of quality customer service that you’ve come to know and expect from any staff member in our employ
  • GLB will continue to offer value-based brands produced with the finest ingredients that are amongst the most competitively priced in Ontario
  • GLB will continue to support organizations and companies that do amazing things in local communities

“I am absolutely 100% happy to pay this increase…Obviously as a small business owner myself, I’m very aware of the impact that inflation has, and that prices can’t and won’t stay the same forever. Your company makes an outstanding product, and I am proud to carry it and recommend it to my customers, as is my staff.”

Nathan Hunter, Zed*80

Once again, thank you and to your staff for your support. Here’s to a strong and prosperous 2020!

We’ll be releasing an additional blog post with answers to questions that you may about the price increase, however, that being said, we’d be more than happy to hear from you directly. Please feel free to connect with us here at the brewery by dropping us an email or picking up the phone and dialling 416.255.4510 x. 237.

Cheers,
GLB Family


X