Dan Grant – the guy who leads RunTOBeer and a great friend of GLB – came to us this summer with a question: Could we brew a beer for the Toronto Waterfront Marathon? And, if you know Dan, you’ll understand that he loves supporting local charities and causes, so he asked if we could donate a portion of sales to Good Foot Delivery here in Toronto.
We hemmed. We hawed. We finished the Canuck Pale Ale in our glasses and proceeded to shake hands. Okay, maybe we hugged it out. No brainer, right? We agreed to brew this collaborative beer with Dan and friends on the spot. RunTOBeer Pale Ale was born.
“A trip to GLB always ends in something good,” says Dan. “One time the owner, Peter Bulut, shaved my head. Another time I left with the idea to spend a summer transforming myself into Gordie Levesque for a marathon world record attempt. Then there was the time I had a Pompous Ass in the tap room and ran to Hamilton (… that was weird). And now we have a RunTOBeer Pale Ale for Canada’s premiere running event and still more money going from GLB to charity! I love these people!”
We brought in the talented Richard Kuchinsky (Directive Collective) to design the label. It just made sense, since Kuchinsky was also designing all the gear for the Marathon, is a supporter of GLB, and he agreed to donate his time to the cause out of respect for our donation to Good Foot. The can design is terrific (as you can see) and allows runners to record their finishing time right on the can!
So, the collab. On September 27th, GLB hosted Dan and some of his RunTOBeer crew, Kuchinsky, and a number of amazing athletes (elite runners Rachel Hannah and Reid Coolsaet) who frankly made us feel guilty for our lifestyle choices, and brewed the 4.5% New England Pale Ale. It turned out fantastic. Hazy and juicy. Juicy and hazy. Thirst quenching and tropical. The perfect cure for post marathon runs… or in our case here at the brewery, the perfect beer for watching everyone run on tv.
The beer will be available this Sunday at CRAFT Beer Market Toronto (not far from the actual marathon’s actual finishing line) and the first 300 or so runners that show their marathon race bib get a complimentary can. The beer will also be on hand for purchase by the pint.
However, if you’re not an elite runner (like us) and you’re not doing the marathon, you are in luck as cans will hit the GLB retail store on Thursday October 17th and will retail for $3.25 each. Cases for $72. And that donation to Good Foot? $.50 from each can will go to them.
Since 2014, RunTOBeer has been leading runners to the best craft beer
locations across the GTA, while raising tens of thousands of dollars for local
charity. Led by Dan Grant, voted Ontario’s Favourite Beer Personality at the recent Golden Tap Awards, RunTOBeer also has chapters in Montréal and Ottawa. The Nova Scotia chapter launches October 20th, the same day as the Scotiabank Toronto Waterfront Marathon.
About Directive Collective
The Directive Collective is a full-service design consultancy, specializing in marketing strategy, branding, graphics and performance footwear design. Highly active within running community, The Directive Collective designed the Official Scotiabank Toronto Marathon race shirts and souvenir apparel graphics and is also responsible for RunTOBeer’s own branding and “Donovan Barley” graphics.
About Good Foot Delivery
Good Foot started in 2010 as a social enterprise to provide job
opportunities for people who were facing considerable barriers to
finding employment. Good Foot provides meaningful employment for people with developmental disabilities through a competitive, professional
courier service in Toronto delivered via public transit and foot. We
exemplify equality in the workplace through our training and hiring
practices by championing the capabilities of our couriers both within
the organization and with our partners and supporters. Also, we maintain
a low carbon footprint through our delivery service executed on transit
and foot! This year, as we celebrate our 10 year anniversary, we want to
champion our couriers and their abilities, communicate social value and
bring awareness to the neuro-diverse community.