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This episode of Between Two Fermenters welcomes Brad McInerney, Marketing Director at Wellington Brewery, to the show. With nearly two decades under his belt at one of Canada’s original craft breweries, Brad’s journey started on the packaging line and grew into shaping the brand’s creative vision, events, and community impact.
Host Troy Burtch dives into Brad’s story – from booking punk shows in Hamilton to leading Wellington’s marketing and sales, building a thriving taproom, and helping define Guelph’s beer culture through initiatives like the Guelph Beer Bus (named Ontario’s Culinary Tourism Event of the Year, 2023).
The fellas talk Wellington’s rich 40-year history, the challenges of balancing tradition with innovation, the return of cask ale, and what’s ahead for one of Ontario’s oldest independent breweries.
What’s Inside This Episode:
- Brad’s start on Wellington’s packaging line and rise to Marketing Director
- How booking punk shows shaped his approach to beer and community
- The story behind the award-winning Guelph Beer Bus
- Wellington Brewery’s 40-year legacy and upcoming anniversary celebrations
- Balancing tradition with innovation in craft beer
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About Between Two Fermenters
Ever wondered what life is really like in the craft beer industry? Whether you’re a seasoned connoisseur, a homebrewing enthusiast, into Ontario beer history, or just someone who enjoys some good ol’ breezy beer banter, Between Two Fermenters is your go-to deep dive for all things beer from an insider perspective. So, grab a #FreshGLB, kick back, and join us as we share stories, spill the beans on new releases and brewery updates, and chat with other industry folk about the world of making (and drinking) beer.
