[vc_row][vc_column width=”1/1″][vc_column_text]Q & A with Peter Bulut Jr. Owner of GLB answers questions regarding new Canuck Pale Ale –
Q. Why change the name from Crazy Canuck Pale Ale to Canuck Pale Ale?
PB: We wanted to take a different approach as we hit the 5-year anniversary of the beer. When we first launched Crazy Canuck Pale Ale, it was really the first west coast style pale ale on LCBO store shelves from an Ontario brewery. We at the brewery commonly referred to the beer as Canuck Pale Ale, and many bars and restaurants did the same, so when we found the right illustration for the front of the can, we decided it was time for a change and Canuck Pale Ale was born again.
Q. Where did the inspiration come from back in 2010 for the original name?
PB: Like I mentioned earlier, it was a bold beer here in Ontario back in 2010 as an everyday offering, and when we launched it for the Winter Olympics in Vancouver, we wanted to pay homage to the bold ski team “Crazy Canucks” of the 1980s. The first bottle we did (650ml for LCBO release) had skis on the label, but over time it evolved to its current look.
Q. Why now? Why change the name and the branding for the beer?
PB: It was time and it felt right. Our new illustrated labels and artwork for our popular Tank Ten brands look great and we thought we should finally tie in our most popular core brand. Plus, when I saw the new artwork that was proposed, we had to move forward.
Q. So a name change…the beer hasn’t changed though, correct?
PB: Absolutely not! It is the same delicious liquid inside the handsome new can. And I’d be remiss if I did not say that you should probably grab some for the Canada Day long weekend.
Q. Tell us a good story about one of your encounters with Gordie Levesque?
PB: I was camping with the family up north in Algonquin Park and I noticed this big dude in a plaid shirt with suspenders river surfing on a log! As a previous wake boarder, I had to challenge him to a competition. Unfortunately I lost…Gordie is a machine on that log.[/vc_column_text][/vc_column][/vc_row]
