CONTEST – #FreshGLBlacing

Published January 19, 2021

The best kind of contest is one where you get the opportunity to crack open a can or bottle of terrific beer and drink it… right! We think so.

The #FreshGLBlacing contest, now in its fifth year, returns for a two-week run and we’re excited to see your many submissions.

Hit up your local LCBO, Grocery store, bar/restaurant (takeout) or come visit us here at the brewery to get some delicious GLB, then get your GLB glass polished and ready your camera. Take a drink. Then another one. Continue until the glass is empty, then capture that beautiful lacing with a photo. Take that picture and post on any of our social media channels using the #FreshGLBlacing hashtag and become beer famous! Well, famous to us at least.

WHAT’S THE DEAL WITH LACING??

• It shows/tells the drinker that the beer was fresh and made using quality ingredients
  
• Beer clean glass
  • yes, lacing lets you know that the beer glass was beer clean
  • “A beer clean glass is free of any impurities: leftover sanitizer, beer, dirt, food, detergent, grease, chap stic, lipstick, lip balm, boogers, or anything else that would provide the escaping CO2 a spot to cling to.” – CraftBeer.com
    
• If at a bar or restaurant (in normal, non-COVID times – lines are clean, beer served at a good temperature
  
• You know you’re getting a great beer experience when points 1-3 line up
  
• It’s cool
  • it can remind you of how many sips you took to the bottom of the glass. Like counting the rings of a tree to determine its age

WANT TO PLAY? HERE’S HOW YOU CAN…

• Post your lacing images on Instagram, Twitter or Facebook, tag @GreatLakesBeer and use the hashtag #FreshGLBlacing
  
• To be eligible to win, participants must follow follow the @GreatLakesBeer account (on the platform in which post was shared)
  
• The contest will run from Tuesday January 19 to Tuesday Feb 2nd

THE PRIZES

GLB staff will pore over all the submissions on Wednesday February 3rd and select three winners. PINT (gold), Half pint (silver), Sample (bronze).

• PINT
  • An unreal GLB package that includes a $200 digital gift certificate to the brewery retail store, a private Zoom tasting with members of the brewing team for you and your friends, beer and some glassware
    
• Half Pint
  • An fantastic GLB package that includes a $100 digital gift certificate for the GLB retail store and some glassware
    
• Sample
  • A collection of GLB glassware currently available at the retail store…and a high-five

THE RULES

• When you submit your photo, GLB has the right to repost the image and also use it in future contests, promotions, marketing material, point of sale documents and may or may not provide photo credits
• No limit on photo submissions
• Must be resident of Ontario, Canada (To win GOLD)
• Must be 19 years of age
• Contest closes on February 2nd
• This contest is not sponsored, endorsed, or associated with Instagram, Facebook, Twitter

Have at it. Keep tippin’ your glass of #FreshGLB in the right direction.