CONTEST ALERT – Rock the Dad Bod

Jesse Lockyer - Dad Body


Morty Jenkinson is our kind of guy. A family man. A craft beer drinker. A fan of hot dogs and drinking from the garden hose. A man who has built a temple; a temple in which he can confidently rest his can of beer while reaching, with both arms, for the mustard…

Yes, Morty Jenkinson is something we all wish to aspire to. How many other dads do you know that showcase their body on a beer label? Or on a beer mug? That’s right. None.

Over My Dad Body Pilsner, a new staple in the fridges here at Great Lakes Brewery, joins Gordie Levesque (Canuck) and Sir Fuggled Doublebottom (Pompous Ass) on the year-round shelf and we’d like to celebrate that fact.
We’re looking for your BEST DAD BODY pictures featuring #FreshGLB! Head over to our Instagram account, follow GLB, post your image, tag the location, and use the #DadBodyGLB hash tag for your chance to win some awesome Great Lakes swag. OR, send your submission to with a caption.

Your submission could be an image of you lounging in a kiddie pool, or eating hot dogs  with a can of the pilsner close by, or random dad things that showcase the body! Just be sure to have fun! *And let it be known that a dad body is not gender specific. Dad body is a state of mind. All submissions are welcome and encouraged.
Contest closes on Monday June 18th.
Drunk Polkaroo - Dad Body
The Prizes
GLB staff will pore over all the submissions on Tuesday June 19th and select three winners. Gold, Silver, Bronze.

Gold – A private tour of the brewery and private tasting for you and three friends at the GLB Taproom. Plus, an unreal GLB swag package that includes Morty Mugs, and a high-five
Silver – $50 Gordie Bucks (better than real money?), a selection of GLB swag and a pint glass, and a high-five
Bronze – A collection of GLB glassware currently available at the retail store…and a high-five

The Rules

  • When you submit your photo, GLB has the right to re-use the image in future contests, promotions, marketing material, point of sale documents
  • No limits on photo submissions
  • Must be resident of Ontario, Canada
  • Must be 19 years of age
  • GLB will not incur any expenses related to traveling
  • Contest closes on Monday June 18th

Just like Dad’s favourite playlist, this crisp and clean German style pilsner will have you dancing in your skivvies with each sip. Light and refreshing, yet complex and memorable. Sweetish malt notes up front with some traces of straw, sulphur, grass and lemon are the highlights in both aroma and taste. Lightly hazy body ends with a crisp bittering finish. Let the good times roll.

Hot Dogs, Doritos, Ice Cream, Donuts, Neal Bros. Organic cheese puffs