We hope to god that you’ve noticed Octopus Wants to Fight IPA on your local LCBO store shelves. We’re doing our best to keep up with the demand and frankly, we’re having tons of fun doing so.
One of the questions we get asked most around here is how do we come up with the names of some of the beers. It’s a good question. Many people think we sit around in an office filled with marketers. Others think we look at demographics and determine a name that will fit a target group. Some even think we pay others to do so. The truth – it’s a truly collaborative atmosphere when we introduce a new beer/name to the market. Everyone gets involved.
For example, when the production team decided to brew a new IPA in 2015 they went ahead and did so before telling the sales and marketing teams. Then, only a couple of weeks before the beer was about to be canned and kegged, they came upstairs and said we needed a name for this new, truly amazing IPA. So we poured ourselves a couple of beers, threw some ideas around the room and nothing stuck.
Later that evening, still with no concrete name attached to this new IPA, while perusing social media, we came across an image and the lightbulb went off – we had our name, with a slight modification. Here is that image of the OG Octopus that inspired us…
Long story short, we want to see YOUR BEST OG Octopus Wants to Fight image(s). Head over to our Instagram account, follow us, post your image, tag the location, and use the #OctopusWantsToFight hash tag for your chance to win some awesome Great Lakes swag. OR, send your submission to CONTESTS@greatlakesbeer.com.
Contest closes on Friday May 12th.
The Prizes
GLB staff will pore over all the submissions on Tuesday May 16th and select three winners. Gold, Silver, Bronze.
- Gold – An unreal GLB swag package, personal tasting at the GLB tasting bar with staff, and a high-five
- Silver – An unreal GLB swag package and a high-five
- Bronze – A collection of GLB glassware currently available at the retail store…and a high-five
The Rules
- When you submit your photo, GLB has the right to re-use the image in future contests, promotions, marketing material, point of sale documents
- No limits on photo submissions
- Must be resident of Ontario, Canada
- Must be 19 years of age
- GLB will not incur any expenses related to traveling
- Contest closes on Friday May 12th
