It has been said that Gordie Levesque, the fun lovin’ fearless lumberjack who graces every can of Canuck Pale Ale, can be seen doing very typical Canadian activities.
So, we’ve created 24 unique labels showing Gordie engaged in these activities, plus a few throwback labels from 2010 and 2011. Cases of 355ml cans will feature all 24 labels and will hit the GLB retail store and online shop today (June 24) at 4pm for a limited time.
From lumberjackin’ to paintin’, canoein’ to mowing the grass with a beverage or four by his side, Gordie and his trusty Canuck Pale Ale stay busy pursuing his hobbies, eh! The Ultimate Gordie Collection: Collect them all.
The original artwork for your favourite pale ale. Released in 2010 for the Vancouver Winter Olympics, this version (with ski’s) was the winter label, and a summer label featured a cap and a loon. Both were used for 650ml bottles. The look was phased out in 2011 with the introduction of Crazy Canuck and 473ml painted cans.
3. Crazy Canuck – 2011
As indicated on the can in 2011 – Our version of a west coast pale ale pushes the boundaries much like the Crazy Canucks of the past. We’ve brewed it for those who enjoy adventure and a departure from the ordinary. The result is a wildly hoppy aroma and lingering bitterness complemented by a soft bready malt flavour. Raise your glass to the Great White North! This label was introduced in 2011 when Crazy Canuck became a year-round brand. It was retired in 2014 when Gordie Levesque was created. (Check out the first canning run)
4. Gordie Snowbathing
It has been said that Gordie Levesque likes exotic getaways, like Hanlan’s Point. Well, here’s proof, and here’s to island paradise vacations.
5. Gordie Curling
It has been said that Gordie Levesque occasionally looses a game on purpose in order to receive a round of beer from the opposing team. Well, here’s proof, and here’s to good sportsmanship.
6. Gordie Chopping
It has been said that Gordie Levesque likes to chop wood on his day off from lumberjackin’. Well, here’s proof, and here’s to doing what you love and loving what you do.
7. Gordie Mowing
It has been said that Gordie Levesque likes to have 4 beers while mowing the lawn. Well, here’s proof, and here’s to guessing how big Gordie’s lawn is.
8. Gordie Scoring
It has been said that Gordie Levesque has an uncanny ability to come through with a game winner. Well, here’s proof, and here’s to post game beers.
9. Gordie Painting
It has been said that Gordie Levesque has a very clear vision of what he wants his art to convey. Well, here’s proof, and here’s to artistic expression.
10. Gordie the Tourist
It has been said that Gordie Levesque get’s a little confused when visiting the big city. Well, here’s proof, and here’s to looking at a Toronto map upside-down.
11. Gordie by the Fire
It has been said that Gordie Levesque likes to pair exactly one toasty marshmallow with every beer he has at the cottage. Well, here’s proof, and here’s to guessing how many marshmallows Gordie has eaten.
12. Gordie Skijumping
It has been said that Gordie Levesque likes to Ski Jump. Well, here’s proof, and here’s to taking a leap of faith.
13. Gordie in Space
It has been said that Gordie Levesque will go to great lengths to enjoy a beer in unique surroundings. Well, here’s proof, and here’s to ‘spacing out’.
14. Gordie Skinny Dipping
It has been said that Gordie Levesque has a few ways to freshen up. Well, here’s proof, and here’s to embracing who you are.
15. Gordie Canoein’
It has been said that Gordie Levesque has some very Canadian ways to take a breather. Well, here’s proof, and here’s to downtime.
16. Gordie Dogsleddin’
It has been said that Gordie Levesque has many methods of getting from point A to point B. Well, here’s proof, and here’s to getting the groceries.
17. Gordie Ice Fishing
It has been said that Gordie Levesque prefers meals with locally sourced ingredients. Well, here’s proof, and here’s to a fresh catch.
18. Gordie Singing
It has been said that Gordie Levesque has a wonderful singing voice. Well, here’s proof, and here’s to singing from the hill top.
19. Gordie Playing Shinny
It has been said that Gordie Levesque can keep the puck on a string. Well, here’s proof, and here’s to canal shinny.
20. Gordie Horeshoein’
It has been said that Gordie Levesque can ‘throw a mean ’shoe’. Well, here’s proof, and here’s to pitching a solid ringer.
21. Gordie Bat Flip
It has been said that when Gordie Levesque knocks one out of the park, he doesn’t mind letting you know about it. Well, here’s proof, and here’s to a little friendly gloating.
22. Gordie Guitarin’
It has been said that Gordie Levesque knows the way to Massey Hall. Well, here’s proof, and here’s to practice.
23. Gordie Drinking a Canuck Pale Ale!
It has been said that Gordie Levesque knows how to get by on his own supply. Well, here’s proof, and here’s to a can of fresh Canuck! (check out the can in his hand – original Gordie can. Character drawn by former GLB artist, Garnett Gerry)
24. Ultimate Gordie Checklist
It has been said that Gordie Levesque can be seen doing very typical Canadian activities. Well, these collectible cans are proof. Here’s to Gordie!
