September 30, 2020
Virtual Beer, a 4.3% New England Pale Ale, will hit the GLB online shop this Thursday at 6:30pm, just in time for the month long “virtual” run. The light bodied, orange/yellowish hazy pale ale is full flavoured with aromas and flavours of citrus (orange, grapefruit) alongside notes of honeydew melon – it will be a great way to celebrate a 5K, marathon or even watching someone else run!
And, even better, $.50 from each and every can sold will be donated to Good Foot Delivery, an organization that “provides engaging employment for people from the neuro-diverse community through a competitive professional courier service delivered via public transit with pride.”
“At the end of a long, gruelling run, the last thing you want is bland, flavourless beer. And yet, that’s what you get at the end of most races.– Dan Grant, Co-Founder, RUNTOBEER
HOWEVER… GLB has supported RUNTOBEER events for years, so when we came to them saying we needed something special for the Scotiabank Toronto Waterfront Marathon, they didn’t suggest some low-carb option. They know us better than that. Instead they created something beautiful, worthy of Canada’s premier road race.”
The label, designed by Richard Kuchinsky (RUNTOBEER) is inspired by the video games of the 80’s. Featuring the RUNTOBEER mascot, Donovan Barley in his delightful 8-bit pixely presence, the dot-matrix design includes a “DIY” finishers time display graphic that allows runners to record their time with a permanent marker- making the can a perfect souvenir collectible!
Not a runner? No worries, this beer is for you too, and is great for surfing Instagram seeing your Toronto peers posting their finishing times. Cans will retail for $3.50 each. Cases for $78.
Since 2014, RUNTOBEER has been leading runners to the best craft beer locations across the GTA, while raising tens of thousands of dollars for local charity. Led by Dan Grant and Richard Kuchinsky, RUNTOBEER is the largest, thirstiest running community in Canada.
About Good Foot Delivery
Good Foot started in 2010 as a social enterprise to provide job opportunities for people who were facing considerable barriers to finding employment. Good Foot provides meaningful employment for people with developmental disabilities through a competitive, professional
courier service in Toronto delivered via public transit and foot. We exemplify equality in the workplace through our training and hiring practices by championing the capabilities of our couriers both within the organization and with our partners and supporters. Also, we maintain a low carbon footprint through our delivery service executed on transit and foot! This year, as we celebrate our 10 year anniversary, we want to champion our couriers and their abilities, communicate social value and bring awareness to the neuro-diverse community